Samsung offers teens free vacation, as long as they...go on, guess

There are offers that are special, offers you can't refuse and offers
that make you shudder at the very thought.
Please decide which you think this is.
It's an ad produced by Samsung's French arm. It ran in May. However,
as Adweek reports, it's just won a gold EPICA advertising award, in
which tipsy journalists, rather than ego-addled creatives, are the
judges.
The ad has a simple premise. It puts young people -- all owners of a
Samsung Galaxy A smartphone -- into strange rooms with one-way mirrors
and a TV screen. Then, on behalf of Samsung, an enticing offer is
made. Would the kids like to go on the vacation of their dreams?
It shall be theirs. Oh, with one little condition.
Samsung Galaxy A - The Way You Arefrom Kinou Conseilon Vimeo.
I won't spoil the condition. It's very poignant, almost beautiful in
its conception. And the twist is delicious.
Samsung representatives did not respond to a request for comment on the ad.
The makers told Adweek that there was no subterfuge in the production
of these ads. I worked in ad agencies for a long time and I was forced
to tell clients about pigs flying past 747s once or twice, so I will
always wonder about truth in advertising.
Still, much of the action certainly has a real flavor about it. The
kids' reactions when they realize the full ramifications of their
decision-making makes for excellent film.
However, there's one little aspect I find disturbing. The impression
left is that every one of these kids accepted Samsung's offer.
Would you have?